Programmatic Direct Mail Companies and the Different Types of Direct Mail Marketing
- Nibik Armd
- Sep 24, 2022
- 2 min read
Programmatic Direct Mail (PDM) companies can help you achieve your business objectives by automating the entire process of direct mail marketing. The technology makes it possible to send multiple direct mail pieces to your customers in a matter of minutes. Instead of manually calculating results, programmatic DMP companies can create a custom solution that can save you time and money while increasing the effectiveness of your campaigns.
With this technology, all aspects of marketing mail are automated, from personalization to printing and delivery. By contrast, the manual process of addressing and printing mails can take hours or even weeks. You can also use this technology to target your marketing mails to specific audiences based on their interests, hobbies, or occupation. These targeted marketing campaigns can work in tandem with your current marketing strategies.
The use of programmatic direct mail can help you increase revenue and brand loyalty by automating print and delivery. For example, you can send an automated email or direct mail to customers who have abandoned their carts on your website. You can also use bots to send personalized direct mail to people based on specific criteria. Then you can track the results to see which campaign worked best for you.
PebblePost is one programmatic direct mail company that uses real-time web activity to personalize mail. This allows them to send personalized mails to the homes of consumers within 12 to 24 hours. One example of how a programmatic direct mail campaign can work is when a shopper is searching online for a dress. They click on the turquoise blue lace dress, but then abandon their cart. Then they move on to the next item.
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