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What is Programmatic Direct Mail Billing?

  • Writer: Nibik Armd
    Nibik Armd
  • Sep 24, 2022
  • 2 min read

Programmatic direct mail is a combination of traditional direct mail with technology. It can increase the chances of a sale by targeting customers with specific messages based on their preferences and behaviors online. For example, a company can create a direct mail campaign for a specific product when someone makes a purchase on their website, or they can send a newsletter when a customer opens an email they have received. This can reduce the time it takes to create a direct mail campaign manually, which can take weeks to complete.


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Programmatic direct mail can automate mailer creation, list building, and printing. This means there is less chance of human error. You can also schedule mailers based on a prospect's behavior on your website and send them on a regular schedule. In addition, you can use a programmatic print and mail service to send invoices and monthly bills.


When you use programmatic direct mail, you can get the most out of your marketing budget by combining it with other forms of marketing. It is more cost effective than traditional direct mail marketing and allows you to reach your target audience more effectively. Plus, it enables you to measure the effectiveness of your direct mail campaigns. You can add personalization to your direct mail campaigns by using templates created by a direct mail company. These templates are customizable, and you can edit them without a designer's fees. Using a template can save you time because you don't have to go through the hassle of creating several revisions. You can also include pictures or a fold-up paper toy to make your direct mail campaigns more personal.


PostGrid is a direct mail automation tool that integrates with other marketing channels. This means that you can use your direct mail campaign to drive sales, build brand loyalty, and track the response rate. You can even integrate your programmatic direct mail with other marketing activities using the PostGrid address validation API. The PostGrid API can be integrated into your website or web interface.


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